Expand your brand across the EU, completely automated.

The ultimate gateway to frictionless European trade. Connect your online store to automate your EU expansion and reach over 450 million active consumers across 20+ countries in three easy steps:

—Instant Catalog Ingestion: automatically distribute products across all EU nations.
—Local Language Translation: auto-translate product details for localized regional buyers.
—Automated Order Routing: sync order flows and shipping data directly to your local dashboard.

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Salp Multilingual European Catalog Interface

What Salp does for you:

Sell instantly in 20+ EU-countries

Instantly expand your reach to over 450 million active consumers across 20+ EU countries with regionalized product channels, dynamic local pricing, and fast shipping zones configured from your origin warehouse.

Full Platform Integration

Full, direct integration with Shopify, WooCommerce, Lightspeed, Magento, and more.

Automated E-commerce Sync

Complete hands-off catalog synchronization. Instantly import items, auto-sync real-time inventory, and automatically route orders back to your own e-commerce system (Shopify, WooCommerce, Lightspeed, etc.).

Fulfill Orders in Your Own Store

Orders flow directly back into your own e-commerce system for seamless fulfillment.

Automated listings & Internationalization

Instant, automated listing creation and professional translation into 20+ EU languages.

EU VAT & Compliance

Zero cross-border tax overhead. Salp operates as the Deemed Supplier under EU OSS regulations, automatically collecting and remitting VAT in 20+ countries, while auto-generating localized B2B and B2C compliance invoices.

Performance-Based Growth

No subscriptions. No monthly fees. No entry costs. We only succeed when you sell.

Monthly Platform Fee

0€

Flat Marketplace Commission

12.5%

Latest Platform Insights & Resources

Stay up to date with B2B guides, announcements, VAT updates, and technical integration walkthroughs.

View All Documentation

announcements news

Going Zero-Touch: Connecting EU Brands Directly to European Customers

Explore the core architecture of our Zero-Touch platform. Learn how we automate inventory, translation, order synchronization, and payouts to connect EU brands directly to European consumers.

tax compliance

Payouts & Stripe Connect Finance Guide: How You Get Paid

Learn how to connect and set up your Stripe account, understand the 21-day payout maturity period, and see how VAT affects Net and Gross payout balances.

order sync

Fulfillment & Order Synchronization: Sync Sales and Shipments from Your Own Store

Learn how customer orders route automatically to your e-commerce platform, how tracking and fulfillment details sync back, and how to manage the lifecycle entirely from your own store.

tax compliance

EU VAT & Union OSS Compliance Guide: How We Manage Tax and Filings on Your Behalf

Understand what our hybrid tax model means for your shop, how EU cross-border sales taxes are automatically managed, and how you handle filings.

inventory listings

Understanding the Field Mapping Engine

Learn how our engine maps product properties, names, SKU codes, prices, descriptions, and barcode values from your store into the marketplace.

inventory listings

Automated Listing Creation & Translations

Understand how your synced store products become elegant marketplace listings, and how you can manage drafts and custom translations.

inventory listings

Automated Category Matching

Learn how our intelligent categorization engine matches your products to the marketplace catalog, and how you can manually override those mappings with a single click.

getting started

Partner Quick Start & Onboarding Guide

Welcome to the Salp Partner Network! This guide will walk you through the complete journey of joining our European marketplace, from your initial application to seeing your products go live and managing your first sales.