How European brands reach 452 million consumers across 27 EU nations with zero daily operational changes, 24-language AI translation, and complete VAT automation.
Salp at a Glance: 27 EU Member Nations • 24 Native Languages • €0 Monthly Subscription • Fulfill Orders from Your Existing Shopify, WooCommerce, or Lightspeed Store • 100% Legal Cross-Border VAT & OSS Protection • Zero Overselling Risk.
Europe represents one of the most affluent, connected consumer markets in the world, with over 450 million potential customers across the European Union single market. Yet for most growing, independent European brands, expanding beyond national borders remains daunting:
Salp was engineered to eliminate this friction entirely. Our guiding philosophy is simple: Expanding across Europe should require zero changes to your daily operations. You continue manufacturing, managing inventory, and fulfilling orders inside your own e-commerce platform—while Salp unlocks all 27 EU nations for your brand.
You already have a dependable system for tracking inventory, packing boxes, and generating courier labels. You should never need a second one.
Automation should never come at the expense of control. We believe brand equity requires complete catalog sovereignty:
Scaling across Europe usually requires country-specific domains, local payment gateways, and foreign currency accounts. Salp provides immediate, native access to all 27 EU member states:
Shoppers pay in their local currency; you receive payouts in your domestic currency without exchange rate volatility.
European consumers are up to 3 times more likely to purchase when browsing in their native tongue. Salp deploys an autonomous AI translation engine built specifically for European commerce:
A Day in the Life of a Salp Partner: • 09:15 CET: A customer in Vienna discovers your products and checks out in Euros on Salp. • 09:16 CET: The order lands directly in your Shopify or WooCommerce order queue, pre-paid with customer details and a branded packing slip. • 11:30 CET: Your team packs the item during their normal warehouse run and marks it fulfilled. • 11:31 CET: Salp captures the tracking number automatically and notifies the Austrian customer in German. • End of Month: Net earnings are deposited directly into your bank account with an automated self-billed tax invoice. Salp files the destination VAT via European OSS. Total administrative time spent: Zero minutes.
No. Orders appear directly inside your existing store (Shopify, WooCommerce, Lightspeed, Magento, BigCommerce, or PrestaShop). Your warehouse packs and fulfills orders using your existing shipping labels and routine.
No. For all cross-border EU sales, Salp acts as the legal Seller of Record and handles destination VAT and European One-Stop Shop (OSS) filings. You only ever file domestic VAT in your own home country.
No. You retain 100% catalog sovereignty. When your store is linked, imported products enter a private review state. You choose precisely which items to activate.
Salp performs a real-time stock verification against your live store inventory before any customer can complete a purchase. If stock is zero, checkout is blocked instantly.
None. Salp operates on €0 monthly fees, €0 listing fees, and a transparent performance-based commission on completed sales, calculated strictly on net price.
European expansion no longer requires foreign legal teams, international translation agencies, or complex logistical setups. With Salp, all it takes is your existing e-commerce store and the products you take pride in creating.
Verification takes less than 5 minutes. Connect your store and start selling across 27 EU nations this week.
International VAT compliance is typically the largest barrier for growing brands. Salp operates a legally validated Pure Hybrid Tax Model based on EU VAT Directive Article 14a(1):
Selling across multiple channels shouldn't create inventory anxiety:
On mass-market platforms, your brand is often reduced to a generic buy-box surrounded by competing sponsored ads. Salp does things differently:
Consumers are increasingly turning to conversational AI assistants (such as ChatGPT, Perplexity, and Google Gemini) to discover and purchase products. Salp’s storefront features an advanced discovery architecture (including structured semantic feeds and /llms.txt indexing) ensuring your catalog is fully discoverable and purchasable by the next generation of AI-assisted shoppers.
Configuring individual shipping tables across 27 different countries is usually a logistical nightmare. Salp streamlines European fulfillment into 4 standardized geographic zones—while leaving 100% of the pricing and delivery timing in your control:
Full control over your shipping rates & transit estimates:
We succeed only when you succeed: